Social Media Strategist
Remote
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Description
Job Title: Social Media Strategist
Company: Riqueza Co.
Location: Remote
Type: Part-Time
Compensation: $18-22 per hour (based on experience)
Hours: 10-20 hours per week
Language Requirement: Bilingual in English and Spanish
About Riqueza Co.:Riqueza Collective is a dynamic, forward-thinking company dedicated to empowering individuals and businesses with financial knowledge and resources. Our mission is to make financial literacy accessible to all, ensuring a prosperous and secure future for our community.
Role Overview: You will be responsible for creating original text, photo and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals in an educating, creative and engaging way. As a Social media strategist, we expect you to be up-to-date with the latest digital technologies and social media trends. Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
What You'll Do:
- You are a self-starter and a fountain of ideas, but also know that successful execution requires managing multiple projects cross-functionally, taking in and prioritizing requests from across the organization, and communicating with stakeholders.
- Your role involves more than just content creation; it will include amplifying the impact of our partners' work through our social channels and ensuring that our social media strategies align with our business objectives.
- We’re looking for a self starter who can concept, develop, produce and edit engaging content that resonates with our audience across key channels, staying ahead of trends and features to ensure relevancy. Bring authenticity, wit, humor, relatability, confidence, enthusiasm, joy and a unique perspective to our on-camera presence.
- Oversee day-to-day management of channels like LinkedIn, TikTok, Threads and Instagram including content scheduling, monitoring, engagement.
- Perform research on current benchmark trends and audience preferences
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Communicate with followers, respond to queries in a timely manner and monitor platform’s inbox.
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Translate and adapt content for English and Spanish-speaking audiences, maintaining consistency in messaging and branding.
What We're Looking For:
- You have 1-2 years of experience in communications and social media.
- Bilingual proficiency in English and Spanish is required.
- This role interfaces with people across all teams at Riqueza. You know how to craft deep cross-functional relationships to move quickly and deliver top-tier work.
- You know how to communicate with everyone and have experience creating product centric content on platforms like TikTok and Instagram, but also LinkedIn.
- Compelling communication requires exceptional writing craft and a strong eye for visuals. You are a strong writer and have a portfolio that demonstrates a distinct brand voice.
- You have experience with creating visual assets (photography, video, motion graphics) in Canva.
- Creative thinker with an innate visual aesthetic that thrives in a dynamic and collaborative environment
- Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines.
- Willing to work independently, remotely, and support the founder or Marketing Director where needed, such as assisting with communication with partners.
Note:This is a paid part-time position. Riqueza Collective is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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